Music Path

Music streaming feels effortless on the surface. Tap play, slip on your headphones, and the soundtrack of your day begins. Yet anyone who has listened...

Music streaming is woven into daily life across California. From morning commutes on the 405 to late-night coding sessions in San Francisco apartments, playlists flow...

For independent artists in California, playlists are no longer a “nice-to-have.” They are a survival mechanism. In a state where streaming volume is massive, competition...

Scroll through social media long enough and it feels like everyone is winning. A bedroom producer signs a deal. A singer goes viral overnight. A...

Online music artists live in a world obsessed with visibility. Likes. Comments. Shares. Follower counts ticking upward like a public scoreboard. It feels logical to...